Environmental Leadership

9 03 2012

If you don’t know yet what my business is, read below and be amazed what our company has achieved over the years!  Now remember a few things, while looking at this.  “Green” products as seen in the current day didn’t exist until about 10-15 years ago, if that.  Phosphates were just removed from dishwasher detergent recently, because of the harm they can cause us.  What else is in the products we use daily that hasn’t been removed yet, but could be harmful to us?  Read on and fall in love!

1956 – Company founded with commitment to develop products to improve the health of people and the planet.

1960s – One of the first Non-Toxic, Biodegradable Cleaners developed.

1970s – One of the first biodegradable laundry detergents without phosphates, nitrates, or borates developed.


     1985 – selected by the Wild Dolphin Project to provide environmentally-friendly cleaning products for use onboard their research vessel, Stenella.

1986 – provided financial support and products for the first recorded, unsupported expedition by dog sled to the North Pole, led by National Geographic award-winning polar explorer, author, and educator Will Steger.

1987 – selected by Jacques Cousteau and the Cousteau Society to provide environmentally friendly cleaning products for use onboard their research vessels, the Calypso and Alcyone.

1989 – helped build schools and health clinics and planted more than one million trees in Asia through a partnership with the American Himalayan Foundation, an organization chaired by Sir Edmund Hillary.

1989-90 – provided financial and product support for a trans-Antarctica expedition led by Will Steger, which was the first crossing of Antarctica on foot, covering 3,700 miles. Following this expedition, Steger testified before Congress on polar and environmental issues and co-founded the Center for Environmental Education.


1990 – nontoxic and biodegradable Basic-H® was chosen as one of the first official Earth Day products.

1991 – introduces Basic-D®, one of the first phosphate-free automatic dishwashing detergents.

1992 – a nonprofit organization, was established and dedicated to providing relief from natural disasters such as tornadoes and hurricanes, whose severity has been compounded by climate change.

1995 – provided financial and product support for the third International Arctic Project led by Will Steger. This was the first surface crossing of the 2,500-mile-wide Arctic Ocean. The expedition brought information about environmental issues and changes to the polar landscape to millions of school children worldwide.

1996 – environmentally-friendly cleaning products were selected by Ocean Alliance and the Whale Conservation Institute to be used onboard the Odyssey, a research vessel that gathers data on contaminants throughout the world’s oceans. This relationship continues today.

1998 – becomes a Charter Partner of the U.S. EPA’s Climate Wise Program, which set aggressive corporate-wide greenhouse gas reduction goals.


2000 – becomes the first company in the world to obtain Climate Neutral™ certification and totally offset its COemissions.

2000 – opens its World Headquarters, one of the first green, energy-saving, award-winning buildings designed using sustainable materials, including certified sustainable wood, recycled carpets, and recycled plastics. In 2001, received the Savings by Design Energy Efficiency Integration Award by the American Institute of Architects.

2005  becomes a major partner of the Green Belt Movement, founded by Dr. Wangari Maathai, the 2004 Nobel Peace Prize laureate.

2006 – Dr. Wangari Maathai becomes the Global Ambassador for A Million Trees. A Million Dreams™, an environmental campaign that raises awareness of global climate change and initiates efforts to plant trees in North America and Africa.

2006 – holds a first-ever carbon neutral conference in San Francisco by offsetting the greenhouse gas emissions from the Company’s 50th Anniversary Conference, attended by some 10,000 participants.

2006 – is selected as a U.S. EPA Climate Leader, pledging to maintain a net zero impact on climate change and offset 100% of its greenhouse gas emissions through 2009.

2006 – is commended by President Bill Clinton for leadership in offsetting carbon emissions by creating renewable energy in Africa and is recognized at the Clinton Global Initiative.

2007 – becomes a founding member of the Business Council on Climate Change, an organization of businesses that serves as an inspiration and model of global climate stewardship by implementing effective and economically sound solutions to climate change.

2007 – provides financial and product support for polar explorer Will Steger and his GlobalWarming101.com expedition. This brand-new expedition includes an extensive educational outreach campaign to students throughout America to raise awareness of the impact of global climate change on five Inuit communities in the Arctic.

2007 – is the first consumer products company to offset 100% of CO2 emissions through the EPA Climate Leader’s program and use 100% green power.

2007 – is selected by the nation’s leading child advocacy group, Healthy Child Healthy World, to be the exclusive partner for a new video titled, “Creating Healthy Environments for Children.”

2007 – is selected by the producers of THE 11th HOUR, a feature length documentary narrated by Leonardo DiCaprio, as a partner due to its exemplary track record for environmental leadership.

2007 – partnered with Dr. Jeffrey Sachs and The Earth Institute at Columbia University to facilitate direct emissions reductions through the installation of solar-powered LED lanterns in Malawi. This installation project replaces inefficient and unhealthy kerosene wick lamps and provides an improved and sustainable source of reading and task lighting for villagers in Malawi.

2008 – named to the Top 20 Retail Partner list by the EPA Green Power Partnership in recognition of being a top purchaser of green power.

2009 – is 100% carbon neutral. The greenhouse gas inventories for 2008 covering all operations worldwide include US, Canada, Japan, China, Mexico and Taiwan, were reviewed by a third party, Econergy International, in accordance with the World Resources Institute protocol for all six Kyoto-defined greenhouse gases.

2009 – is honored with a Clean Air Award by Breathe California in recognition of it’s leadership in reducing global warming and improving air quality.

2009 – is honored with the Business Environmental Award for Sustainability from Acterra: Action for a Healthy Planet for environmental stewardship, climate action leadership and social equality.

2010 – is 100% carbon neutral. The greenhouse gas inventory for 2010 covering all operations worldwide include US, Canada, Japan, China, Mexico, Malaysia and Taiwan, were reviewed by a third party, WSP Environment & Energy, in accordance with the Greenhouse Gas Protocol for all six Kyoto-defined greenhouse gases.

After reading these stats, would you agree with me that SHAKLEE has an impressive track record for being kind to our planet.  Shaklee products have been “green” before the word was even considered in the context that it is now.  Back then it was just a plain old color.  If this is the kind of partnership that you are looking for, the time is now and the place is here….madsen-associated.myshaklee.com



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